DonE Dental Clinic Achieves 200% Increase in Organic Traffic

Executive Summary  

DonE Dental, a growing dental practice, faced significant challenges in building its online presence, including low organic visibility, poor brand recognition, and minimal leads generated through its website.

By implementing a comprehensive SEO strategy—focused on revamping service pages, localized link-building, content creation, and Google My Business (GMB) optimization—we transformed their digital footprint. This resulted in a 200% increase in organic website traffic, a 100% rise in organic leads, and first-page rankings for high-value keywords like “dentist Toronto, dentist on Eglinton.”  

Introduction  

DonE Dental is a reputable dental practice based in Toronto, Ontario, dedicated to providing high-quality dental care to their local community. Despite their excellent services, they struggled to connect with potential patients online. Their brand lacked the visibility necessary to compete in a competitive market, limiting their ability to attract new clients.

The Problem  

Before working with us, DonE Dental faced three major challenges that hindered its growth on Google:

Poor Organic Visibility on Google  

Despite offering exceptional dental care, their website couldn’t compete with high-value search terms like “dentist Toronto” or “dentist on Eglinton,” leaving them nearly invisible to potential patients searching online.

Poor Brand Performance  

With limited web traffic and few online reviews or mentions, DonE struggled to establish trust and credibility among local patients within an increasingly competitive industry.

Low Organic Leads  

A lack of inbound traffic meant few appointment bookings through their website. This forced them to rely heavily on costly paid advertising strategies, which ate into their budget without delivering consistent results.  

DonE knew they needed more than a quick fix—they needed a strategic partner to overhaul their online presence.  

The Solution  

To tackle these challenges head-on, we developed a tailored SEO strategy positioned to achieve sustainable and measurable results. Here’s what we implemented:

Revamping Service Pages with Targeted SEO Content  

I rewrote all key service pages to include relevant, high-value content with a focus on NLP keywords and Google EEAT criteria that aligned with search intent. Each page was optimized for both users and search engines, ensuring content was engaging yet functional. 

Localized Link Building    

High-quality local backlinks were built to boost domain authority and solidify their presence in location-based searches. Partnerships with local bloggers and businesses enabled us to drive referral traffic while enhancing credibility.  

Content Creation  

Fresh, keyword-optimized blog posts were published regularly to attract and engage visitors searching for information on dental care. I have created the SEO content brief covering key tactics of content and creating the content accordingly.

Google My Business (GMB) Optimization  

A fully optimized GMB profile ensured their dental practice appeared prominently in local map packs and mobile searches. This included adding SEO-optimized images, detailed service information, and responding to reviews promptly to encourage more positive feedback.  

These initiatives combined to create a well-rounded strategy designed to address not just DonE Dental’s SEO needs but their broader business goals.  

Results  

Our efforts led to remarkable improvements in all key performance areas. Here’s the impact of our strategy:

200% Increase in Organic Traffic  

Within six months, the practice’s website traffic gets significant traction online, bringing in a steady stream of new visitors searching online for dental services. Generate more than 20K organic clicks with more than 1 million impressions.

100 Organic Leads per month

With more targeted traffic landing on their site, the number of inquiries and appointment bookings generated organically. DonE no longer needed to rely as heavily on paid ads to drive business.

High-Value Keyword Rankings Achieved  

Their website now ranks on the first page of search results for competitive terms such as “dentist Toronto” and “dentist on Eglington.” This shift not only enhanced visibility but also positioned them as a trusted leader in their local market.  

Before and After Comparison  

• • Search Ranking for “Dentist on Eglington.”  

• • Before: Not in the top 50  

• • After: #1 on the first page  

• • Organic Traffic  

• • Before: Less than 100 monthly visits  

• • After: 1000+ monthly visits  

• • Monthly Organic Leads  

• • Before: 0 inquiries  

• • After: 100 inquiries per month

Client Testimonial  

“I highly recommend Shafqat Abbas for his exceptional SEO skills tailored to the healthcare industry. His expertise and understanding of the unique challenges in this field have greatly improved our online visibility and now my business is ranked on top in Toronto. With his strategic approach and comprehensive knowledge, Shafqat has helped us rank higher in search engine results, leading to more targeted leads and conversions. His professionalism, attention to detail, and commitment to delivering results make him an invaluable asset for any healthcare organization looking to optimize their online presence..”  

— Dr. Niosha Daneshvar, Principal Dentist