The healthcare industry is one of the world’s largest and most competitive industries. The United States alone spends nearly $5 trillion on healthcare services and it is expected to reach $6.2 trillion by 2028; it is also one of the fastest-growing industries, especially with the introduction of AI in medicine.
Modern healthcare consumer journey starts with searching online about their condition, like symptoms, causes and treatments or comparing different services. According to Google, nearly 7% of their daily searches are related to health, equivalent to 70,000 searches per day.
The demand for credible, timely healthcare information has become the top priority for a healthcare consumer. Marketers and healthcare professionals can feel pressure to deliver trustworthy content that addresses patients’ health-related queries effectively.
A strong healthcare marketing strategy is crucial to meeting this demand. By leveraging the right mix of healthcare digital marketing strategies, healthcare organizations can educate, engage, and retain healthcare consumers while remaining competitive among the 2.8 million healthcare businesses in the U.S.
Still unsure about leveraging digital marketing for more revenue and engagement for your organisation? Here are the credible healthcare digital marketing trends and statistics for 2025 and beyond.
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Healthcare Industry Growth Forecasts 2025 and beyond
The healthcare industry is growing at an exponential rate, and if you are a marketer in this space, keep in mind that you’re competing against the giants.
1. According to recent data, the global healthcare market will reach $15 trillion by 2030.
2. In 2025, Global healthcare spending will increase by 6%. The ageing population, the prevalence of chronic diseases, technological advancements in healthcare, and rising disposable income are key growth factors.
Healthcare Consumer Journeys Will Become More Complex
Easily accessible healthcare information empowers patients to compare various healthcare services and tracking those user journeys will become more and more important for healthcare professionals and marketers.
That digital-first, modern booking and scheduling experience, paired with a robust CRM to streamline the journey from booking to the chair, is highly valued by our members.
– Matthew Fitzgerald | Chief Marketing Officer, Tend Dental
3. 44% of patients scheduled an appointment who found a healthcare service or hospital on their mobile phones.
4. 84% of patients use both online and offline for searching hospitals.
5. Patients who are searching for symptoms and conditions tend to convert more.
6. 53% of patients who did not watch a video are unaware of healthcare service existence.
7. According to the CDC, 74% of US adults use the Internet, and 61% are looking for health-related information.
Credibility Is The Deciding Factor
Due to its complex nature, the healthcare industry requires a high level of expertise and healthcare information is not an exception. HIPAA (Health Insurance and Accountability Act) compliance is an important step in this direction, passed in 1996 by the US Department of Health and Human Services.
8. According to Google, 94% of healthcare consumers trust the credibility and reputation of healthcare facilities. Reviewing patient reviews online on Google My Business Profile is an easy way to check the reputation of any healthcare service.
9. A survey conducted by GoodRX finds that 87% of participants are concerned, and 68% are strongly concerned about the spread of medical misinformation. 70% of participants are exposed to medical-related misinformation.
10. 84% of consumers trust reviews like personal recommendations, making a solid review management strategy essential for attracting new patients.
Healthcare Digital Marketing Trends And Strategies You Should Need To Know
In the evolving space of healthcare digital marketing, every business requires an effective digital and content marketing strategy to satisfy every stage of the patient search journey.
Here are the top strategies you can leverage
Healthcare SEO Stats And Their Role In Healthcare Marketing
Healthcare consumer usually starts their search journey by using a search engine. For instance, when someone is facing a skin-related problem, they typically search on search engines like Google and want to read the symptoms, treatments, and causes and even search for potential treatment facilities.
Here, SEO/Organic marketing comes into play. Every healthcare business needs a strong SEO strategy to ensure their potential patients find their practice online organically.
11. Every minute, 70,000 health-related searches occur globally on search engines, reflecting the growing demand for health-related resources.
12. Since 2015, “near me” healthcare searches have doubled, showing a shift toward location-based service preferences.
13. 75% of U.S. healthcare consumers first search health information online, highlighting the search as the primary source of healthcare knowledge.
14. 75% of patients research doctors, dentists, and medical providers online to make informed decisions before scheduling an appointment.
15. 73% of Gen Z and 68% of Millennials search on Google for health-related information before seeing a professional, reflecting their preference for self-research.
16. 65% of all consumers turn to Google before consulting a doctor, underlining the trust in search engines for health queries.
17. 50% of Europeans seek health advice online, highlighting a similar trend in digital health dependency worldwide.
18. Search engine optimization has the highest conversion rate of 76.9%, which shows the importance of organic marketing in healthcare
19. Healthcare consumers related to physical therapists, nursing homes, and optometrists are more likely to use search engines. According to LSA (Local Search Association), nearly 60% of consumers search before scheduling an appointment in major healthcare verticals.
Healthcare Digital Ads Statistics and Forcast 2025 & Beyond
Every healthcare digital marketing strategy is incomplete without paid ads, and when we talk about paid ads, we are talking about Google Ads and PPC (Pay-per-click). Most search engines show the paid ads on top of search engine result pages, and that’s why it is an important place to occupy to gain visibility.
20. Digital ad spending will grow 5% YoY from 2024 in the United States. This growth will take place due to increased consumer interaction with technology.
21. The healthcare industry’s average organic cost per lead (CPL) is $320.
22. The average cost per click (CPC) for paid healthcare advertising is $3.17.
23. PPC accounts for a healthy conversion rate of 64.2%, and psychiatric has the highest conversion rate of 75.6% among all specialities.
24. US digital ads spending will increase from $22.09 Billion to $26.71 Billion in 2026, and a major portion of spending will come from big pharma.
Healthcare Content Marketing Statistics 2025 and Beyond
Healthcare content marketing is about creating and sharing valuable, trustworthy, and relevant information that helps patients and healthcare consumers make informed decisions about their health.
It’s not just about promoting services—it’s about building relationships by addressing real concerns, answering questions, and providing guidance in a personal and authentic way.
25. According to a report, 83% of healthcare organizations are now engaging in content marketing. An additional 14% are planning to use content marketing to engage with their healthcare consumers.
26. About 48% of healthcare content development is outsourced by healthcare organizations.
27. A study by True North revealed that 50% of healthcare marketers see the potential for enhancing their overall strategy in the context of content.
28. 74% of healthcare marketers in the U.S. use blogs to market their healthcare business. Blogs remain a cornerstone for driving patient engagement, offering an accessible way to share expertise and answer common health-related questions.
29. 45% of healthcare marketing executives are focusing on growth-oriented content that drives traffic to high-value services. By spotlighting specialized offerings, marketers are strategically attracting patients to areas that boost both care outcomes and revenue.
30. 35% of healthcare marketing executives are emphasizing brand-centric content to highlight caregivers, policy changes, and health system updates. Humanizing their organizations helps build trust and showcases the people and policies shaping patient care.
31. Only 28% of healthcare marketers have a clearly defined content marketing strategy in place. This gap offers a significant opportunity for forward-thinking healthcare businesses to gain a competitive edge and connect deeply with their audience.
The Revolution Of AI In Healthcare
The healthcare industry is evolving rapidly with the use of advanced technology in the healthcare systems. AI is the main driving factor behind this advancement.
32. The adoption of AI in healthcare reshapes the market dynamics. Global AI in the healthcare market will grow at a CAGR of 37.66% from $15.1 billion in 2022 to $355.78 billion in 2032 due to the increasing adoption of technology, innovation in clinical research and rising demand for customized healthcare.
Final Thoughts
The healthcare industry is undergoing a transformative era in 2025, fueled by technological advancements, shifting consumer behaviour, and an ever-growing demand for trustworthy and accessible information.
With global healthcare spending projected to reach trillions and AI revolutionizing operations, healthcare organizations have unprecedented opportunities to innovate and grow.
To thrive in this competitive landscape, healthcare marketers must prioritize strategies that resonate with modern healthcare consumers, including holistic SEO, engaging content marketing, and precise digital ad campaigns.
Now is the time to leverage change and data-driven insights and build meaningful connections with patients. By doing so, healthcare organizations can not only grow their market presence but also contribute to better health outcomes.
